Candidate engagement

A CRM is designed to engage talent. It does so by helping talent acquisition teams build and manage talent pipelines in an organized way. A recruiting CRM is similar to a customer relationship management system, except its features are built specifically to manage the nuances of talent acquisition. iCIMS CXM builds upon traditional recruiting CRMs by adding AI-powered talent matching, engagement scoring and marketing automation features.  

Whereas a CRM helps build and manage talent pipelines, an ATS helps recruiting teams manage the hiring process from start to finish. Put another way, a CRM helps you get interested job seekers to apply when the time is right. An ATS then helps you manage applications until you’re ready to make an offer. In the simplest terms, a CRM manages talent nurturing and an ATS manages requisitions, applications and interviews. Although they serve different purposes, CRM and ATS software are best when used together. 

A traditional CRM provides recruiting teams with an organized way to build relationships with talent over time. A CRM can significantly reduce your time-to-fill and sourcing costs because recruiters have an existing pipeline of hire–ready talent to pull from. iCIMS CXM builds on this technology in several key ways, including AI-powered talent matching, engagement scoring and marketing automation features.